There is an epic battle going on between Amazon and Google regarding their cloud services. Anyone related with IT will know its intricacies and understand them. The general consumer who uses cloud on their email will find it difficult to understand the vastness of the cloud and how important it is for both companies. Let’s start with gaining an understanding of what’s really happening.
What Is The Amazon Vs. Google Battle About?
Amazon set foot in the cloud long before Google cloud backup surfaced and is a market leader by a large margin. Amazon started selling cloud services to companies in 2006 and since then it has been able to upgrade, improve and make its services efficient and cost effective. Amazon clearly has many advantages over Google with its cloud services
Even though Google had a late start it had its focus straight. What’s important to understand here is the fact that in the future, cloud will probably become a utility to be sold to companies to store their data. That means the competition for Google and Amazon has become cut throat to get the bigger pie of the IT share of the cloud. Amazon already has big players under its belt such as Netflix and it is no wonder that half the internet faces a crackdown when a part of Amazon’s cloud goes down.
What is In The Cloud For Both Companies?
It is estimated that currently only 13% of the company’s data is stored on the cloud; imagine those numbers growing and the potential of immense profits from the cloud selling services to Amazon and Google. In an effort to increase its market share, Google recently cut back on its prices but Amazon is not far away from doing the same. Since its inception, Amazon has lowered prices of its cloud 42 times. With the ongoing battle and obvious leads that both companies have on their respective clouds, the big question is who will win this battle in the end?
Who Will Ultimately Win?
One factor to consider when comparing the two is who can provide faster services? Both companies are investing heavily in infrastructure. Amazon cloud backup offers cheaper cloud but Google provides services 7 to 9 times faster than Amazon does.
Critics argue that a major factor in Amazon’s lead is the code for the cloud that it specializes in. When Amazon started its cloud services, it also started introducing a separate code to enable cloud compatibility with the different servers. Today, more and more operating systems have the Amazon cloud code making it easier for them to avail Amazon’s services. Amazons estimated revenue for cloud services in 2013 was $3.4 billion. In the end it seems, whatever both companies do, the true consumer of the cloud (big companies) will decide who takes the cloud trophy home!
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